Latest Insights

Future of Work: Series Introduction

How recent workforce trends such as employee retention and recruiting are impacting technology companies - and how leaders are adapting.

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Engineering Efficiency

An in-depth look at engineering spend, headcount, productivity, and organizational health metrics

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Go-to-Market Series: Processes & Enablers

An in-depth look at funnel stages, conversion rates, and the GTM tech stack based on portfolio and proprietary external survey data

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Leadership Analytics: Head of Marketing Study

An in-depth look at marketing leadership trends from company inception to IPO

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Go-to-Market Series: Compensation and Incentives

An overview of typical SaaS compensation plans and benchmarks related to sales, marketing, and CS compensation

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COVID-19 Series: Return to Office and the Future of Work

Insights related to COVID-19 impact and return to office plans based on proprietary survey data from employers and employees

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Go-to-Market Series: Organization Structure

An overview of common GTM org structures and benchmarks related to org size and headcount across sales, marketing, and CS teams

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Go-to-Market Series: Strategy & Evolution

An in-depth look at how GTM strategy changes as SaaS organizations scale

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Engineering Reporting Guide

R&D is increasingly becoming a bigger line item in OpEx and a key differentiator for companies. However, unlike Finance or GTM updates we have noticed there is not a standardized approach to reporting on engineering updates - and how these tie to overall business outcomes.

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Go-to-Market Series: Introduction

An introduction to the Analytics GTM series including an overview of the key challenges faced by organizations and select case studies across sales, marketing, and customer success

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2021 IPO Preparedness and Performance

A comprehensive study of performance leading up to IPO of over 50 public software companies, as well as a deep-dive into underwriter economics and a collection of high-level best-practices regarding process

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COVID-19 Series: Impact to Sales Compensation

Selection of high-level findings and a few case studies highlighting various ways in which sales leaders are starting to examine and adjust their compensation strategy in response to the rapidly changing COVID environment.

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COVID-19 Series: Scenario Planning

A summary of some of the learnings and best practices we have aggregated across our portfolio related to Covid19 scenario planning and communication, including a detailed case study

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2020 Developer Tech Stack Study

A joint study with the Technical Advisory Board on the developer stack ecosystem and decision-making process with a particular focus on tools are being used by companies at different stages of scale

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ICONIQ Growth is a tech focused direct investment effort that is affiliated with ICONIQ Capital. The statements included herein by ICONIQ Growth are part of its outreach and engagement with prospective portfolio companies and investment partners. ICONIQ Growth's efforts are separate from the advisory services provided by other divisions of ICONIQ Capital, and none of the statements contained herein are designed to be, nor should they be construed as, advisory communications or advertisements of any investment management or advisory services. Correspondingly, any references to investments included above are not designed to be representative of the investing program applicable to any ICONIQ Capital client or fund investor, and any lists or presentations of ICONIQ Growth investments do not include all investments made by ICONIQ Capital.

Assets under management are calculated using net asset value plus uncalled capital commitments of the ICONIQ Growth portfolios as of a recent date. Such figures are approximate, unaudited and subject to change.